Google Ads audits for agencies and freelancers
Find where each client account leaks money, and exactly what to change.
Every month Holmo reads each Google Ads account you manage, prices the waste in dollars, checks that conversion tracking still records, and states the change for every finding. Then it writes the client report you send under your own name.
Read-only access · Every figure traced to the account's data · Google's costs never marked up
| Finding and the change | Spent |
|---|---|
Search term plumber salary0 conversionsAdd as negative | $61.80 |
Search term water heater recall0 conversionsAdd as negative | $54.00 |
Search term free plumbing advice0 conversionsAdd as negative | $26.75 |
Search partners, Water Heatersabove the Google Search rateExclude partners | $210.40 |
Conversion action Calls from adssilent since 2026-10-02Check tracking | — |
| A page view counted as a lead10.5% of conversionsSet to secondary | — |
| Measured waste in 30 days | $352.95 |
Synthetic local-service account. Every figure is computed by Holmo's rules from the account's data.
What an audit looks for
Seven checks, each with its evidence and the exact change. Every number comes from the account's own data, with the dates it covers.
| Check | Why it costs you | The change you make |
|---|---|---|
| Search terms that never convert | Clicks you pay for on queries that brought no conversion in the period. | Add them as negative keywords at the right level. |
| Conversion tracking that went quiet | An action stops recording while clicks continue, so bidding works blind. | Check the tag or import before trusting cost per conversion. |
| Page views counted as leads | Bidding chases visits, and cost per conversion looks better than it is. | Set the action to secondary. |
| Winners held back by budget | Campaigns that convert cheaply lose impressions to their daily budget. | Move budget from the weakest campaign. |
| Search partners that convert worse | Partner sites cost more per conversion than Google Search. | Exclude search partners for that campaign. |
| Settings that change the account for you | Auto-applied recommendations and URL expansion act without review. | Turn them off or narrow them. |
| Disapproved ads | Ads that cannot serve leave ad groups thin. | Replace them with a compliant rewrite you review. |
How it works
Holmo reads; you decide. Nothing in the account changes unless you change it.
Connect read-only
Through Google's official API. Holmo can read the account and cannot edit it.
Rules do the maths
Every amount is computed from the account's data and dated. Estimates say how they were made.
You apply the changes
Each finding states the exact change, the evidence and how to undo it.
Next month shows the effect
The next audit shows what is fixed, what is still open and what is new.
A client report under your name
Each month every client gets a plain-language report: what is wasting money, what to change, and what changed since last time.
- Your agency's name and colour; Holmo is not mentioned unless you want it to be.
- Tracking problems come first, so nobody judges results on broken numbers.
- Google's costs exactly as Google reports them, never mixed with fees.
- HTML or PDF, ready to send.
Google Ads report: client account
2026-09-12 to 2026-10-11
Summary
Can we trust the conversion numbers?
Calls from ads
stopped recording conversions on 2026-10-02. Check it before judging any campaign.
Changes to make
Give Search - Emergency Plumbing
more budget, funded by lowering Search - Water Heaters
.
Sample report of a synthetic account. Google Ads costs shown are exactly as reported by Google and exclude management fees.
The DSA deadline
Feb 2027Dynamic Search Ads move to AI Max
- September 2026Banners in Google Ads accounts
- 15 January 2027Reminder to affected accounts
- 1 to 28 February 2027Automatic migration; new DSA ad groups can no longer be created
The free readiness check reads your exports in the browser and shows what the upgrade will touch and what to fix first. Your files never leave your computer.
Fees
Every plan starts with a free read-only audit.
Owner
$49 / month
One ad account.
Freelancer
$99 / month
Up to 5 ad accounts.
Agency
$249 / month
Up to 25 ad accounts, white-label reports.
Google bills your ad spend directly. Our fee is separate, in writing, and never a markup on ad spend. How we charge.
Get early access
Holmo opens to agencies and freelancers in small groups. Leave your work email and we will be in touch.